Hoi, I’m Greg! Your Swiss local behind Switzerland Insider 🇨🇭
I’m Swiss, born and raised in the heart of Zurich, and now live in Lucerne.
Instead of the usual path many Zurich guys take into banking or law, I chose hospitality and travel.
I studied at hotel school, worked everywhere from my own dessert food truck to some of the world’s most luxurious hotels, and everything in between, and earned a master’s degree in destination management.
During my studies and work, I saw how the travel industry has to balance many interests, but the traveler’s unique experience isn’t always the top priority.
Also, there’s a lot of Switzerland travel advice online but the picture that is painted is sometimes far from how things really work here.
That’s why I started Switzerland Insider. To share honest, practical advice that helps people truly experience Switzerland.
✅ Created dozens of travel videos
✅ Helped hundreds of travelers plan trips they genuinely loved
✅ Explored almost every corner of Switzerland
⭐ My vision:
To reshape the way people explore Switzerland, where honest advice, local knowledge and personal choice lead to richer, more meaningful experiences.
🔍 My mission:
Help you plan your trip to Switzerland clearly and confidently, so you enjoy the highlights as well as discover hidden gems, all without stress or guesswork.
Ready to plan your Swiss adventure?
Check out my Travel Guides or Book a Call if you’d like personal help. I’d love to help you see Switzerland in your own unique way.
🔎 Get To Know Me A Bit!
Any famous Swiss place you actually love (even if touristy)?
The Jungfrau Region. Many Swiss outside the area roll their eyes at it, but to me it’s pure magic. I also love the Lucerne area and Ticino.
Favorite view in Switzerland?
Lake Lucerne with its fjords. And yes, those mountains and inlets are classified as fjords.
Favorite hidden gem in Switzerland?
Picnic places and benches scattered all around Switzerland, like in Oberried on Lake Brienz for example. Nothing beats a simple meal outdoors with epic views.
Most underrated Swiss experience?
The entire canton of Uri. It’s packed with history, rugged scenery, amazing hidden gems and hardly any tourists compared to other regions.
One place in Switzerland you still want to explore?
Although I’ve lived in the French-speaking part too, the cultural gap sometimes makes it feel further away than it is. So Romandie and Jura are still on my deeper exploration list.
Favorite hike in Switzerland?
Any ridge hike. The views are unbeatable and you feel like you’re on top of the world. Most special one I’ve had is on Harder Ridge to see all the ibexes.
Favorite Swiss mountain peak?
Männlichen. It’s not as famous as the Matterhorn, but the views and accessibility are fantastic.
Favorite place to relax and do nothing?
Anywhere in the Alps or on a lake where you don’t hear civilisation noises. Just the wind and silence.
Favorite Swiss winter activity?
Snowboarding is great, but honestly, nothing beats sledging!
One thing people should always do when visiting Switzerland?
A lake cruise on a paddle steamer. It’s classic Switzerland and totally worth it.
Spontaneous trips or carefully planned?
A bit of both. Often I create a general itinerary and then just head out and let Switzerland and the world surprise me.
Favorite mode of transport?
Car. Although I often recommend the train, the way I travel and work, a car often beats public transportation. Unless I’m visiting bigger cities. Then I often take the train, so I can also enjoy a beer in the evening.
Favorite Swiss train ride?
Mountain train: Wengernalp Bahn from Grindelwald to Kleine Scheidegg. Normal train: The photo cart on the red trains (RhB) in Graubünden. They have no seats, lowerable windows and run on the same tracks as the Glacier Express.
Favorite Swiss festival or tradition?
Sechseläuten in Zurich. I’m starting to like Fasnacht (carnival), but it’s still a bit foreign to me. I also enjoy cow parades, though I prefer spotting cows in the “wild”.
Favorite Swiss food?
Zürcher Geschnetzeltes (sliced veal and Rösti) for sure. And if it’s a choice between Fondue and Raclette, I’ll pick Raclette every time. To be honest, it’s because of the pickled vegetables that come with it.
Favorite Swiss food on the road?
I often go with bakery sandwiches and pastries. If I go hiking I always pack dried sausages and local cheese from the area and bananas.
Favorite Swiss dessert?
I love many, but I’m starting to really like Zuger Kirschtorte, even though lots of people hate it!
Favorite Swiss drink?
Red Rivella, best served super cold, no ice (ruins the drink), in a moutain restaurant. Best after activity!
Sweet or savoury?
Definitely savoury. But I always have to finish with something sweet like chocolate. My favorite is Swiss Easter bunnies. Chocolate just tastes better in that shape.
Favorite Swiss souvenir to recommend?
A vegetable peeler. The Swiss ones are legendary and actually useful.
Swiss stereotype you think is true (or false)?
People say all Swiss run after money. Not true. Plenty of us value time, nature and simplicity over money.
Biggest travel pet peeve?
Ungrateful and angry locals. Tourism often happens in places that wouldn’t have much else going on, and sometimes locals forget the good that comes with it.
Any guilty pleasures?
I collect tickets from places where I’ve had fantastic experiences.
Travel quirk?
I always say goodbye to a place I really liked, and wish it well and say that I hope I can go there again.
Favorite thing about being Swiss?
Having daily access to fantastic cheese. Simple as that.